Virši: Latvia's Own Fuel Station - Prices, CNG and the Loyalty Card
A complete guide to Virši fuel stations in Latvia - prices, CNG and LPG availability, the Virši Club loyalty card and why some drivers prefer a Latvian brand.
A Latvian Brand With Three Decades of History
Virši is the only major fuel station chain in Latvia that is genuinely Latvian. Founded in Salaspils in 1994, the company has grown into a significant national network and holds a distinct place in the market simply by not being foreign-owned. For some drivers, supporting a local business matters. For others, what matters more is the practical side - and Virši has a few genuinely unique offerings that no other chain in Latvia can match.
Current Prices
As of April 2026, Virši prices are at the higher end of the market for standard fuels:
| Fuel | Virši | Market Average |
|---|---|---|
| Diesel | 2.147 €/L | 2.131 €/L |
| Petrol 95 | 1.854 €/L | 1.813 €/L |
| Petrol 98 | 1.907 €/L | 1.887 €/L |
| CNG | 1.774 €/kg | - |
| LPG | 1.085 €/L | - |
| AdBlue | 0.845 €/L | - |
Standard diesel at Virši is the most expensive among the four main chains at 2.147 €/L, sitting above the market average of 2.131. Petrol 95 is also above average. If you are driving a conventional petrol or diesel car, Virši is not the cheapest option. However, for CNG and LPG drivers, Virši is the only chain that gives you both options under one roof.
CNG and LPG: The Key Differentiator
No other fuel chain in Latvia offers both compressed natural gas (CNG) and liquefied petroleum gas (LPG). This is Virši’s strongest competitive advantage.
CNG and LPG are often confused, but they are distinct fuels used in different vehicle systems. CNG (compressed natural gas) is stored at high pressure (around 200 bar) in reinforced cylinders, typically found in purpose-built or factory-converted vehicles like the Volkswagen Eco Up, Škoda Octavia G-TEC, or SEAT Arona TGI. LPG (liquefied petroleum gas, mainly propane-butane mix) is stored at lower pressure and is the more common aftermarket conversion fuel - many petrol cars in Latvia have been retrofitted with an LPG system.
At 1.774 €/kg, Virši’s CNG is competitive with the energy cost of diesel, and CNG engines tend to run quietly with lower emissions. LPG at 1.085 €/L is the same price as Circle K’s LPG offering.
Virši also sells AdBlue at 0.845 €/L - the diesel exhaust fluid required by Euro 6 diesel vehicles. Having AdBlue available at the pump is a practical convenience that not all stations offer.
Fuel Brand Names at Virši
Virši’s branded fuels are called Virši DD (diesel), 95E (petrol 95), and 98E (petrol 98). These are standard-grade fuels meeting EU specifications, without a heavily marketed premium additive tier in the way Circle K or Neste have positioned their premium ranges.
The Virši Club Loyalty Card
The Virši Club is a points-based loyalty scheme. Drivers accumulate points with each fill-up, and points can be redeemed against future fuel purchases or food and drink at Virši shop counters. The card also occasionally unlocks member-only promotions.
Compared to the Circle K app, the Virši Club is more old-fashioned in its mechanics - it relies on a physical card rather than an app-first approach. That said, it functions reliably and is worth registering for if Virši is your regular station.
Who Should Use Virši?
Virši makes the most sense for three groups of drivers. First, CNG vehicle owners have no meaningful alternative in Latvia - Virši is the only reliable nationwide option for CNG. Second, LPG car owners will find Virši convenient, though Circle K also offers LPG at selected sites. Third, drivers who prefer to give their business to a Latvian-owned company will find no reason to go elsewhere.
For drivers of conventional diesel or petrol cars who are purely price-focused, Virši’s standard fuel prices are the highest among the big four chains. Neste or Viada ADUS would save you money on each fill.
Verdict
Virši is Latvia’s own chain, and it earns its place in the market through the unique combination of CNG, LPG, and AdBlue availability - none of which any competitor offers together. The standard fuel prices are a touch above average, but the loyalty programme works, the stations are well-run, and the Latvian ownership is a genuine draw for many customers. If you drive a gas-powered vehicle, Virši is essentially your only practical choice.
Check today’s live prices at The Fuel Pulse dashboard before your next fill-up.